Starfish Technologies Ad Insertion

Ad insertion / Regional Insertion Systems

For Ad insertion, program replacement and channel regionalisation.

We offer a complete range of systems from single channel Ad insertion to multiple region opt-out solutions, operating in SDI/HD video or ASI. Benefits of a Starfish system include – interfacing to the existing scheduling and ad sales systems, as-run reports delivered in a compatible format, and sophisticated media management to ensure maximum reliability.

Typical systems comprise a number of Starfish off-the-shelf products working with, and interfacing to, the existing broadcast transmission system. The system design involves extensive discussion with the customer to tailor a solution to their particular needs and expansion plans.

System configurations include traditional remote server architectures that are controlled via signals embedded in the main channel transmission, or sophisticated centralised systems where we can support live events, teletext, closed caption and logo insertion and multiple levels of redundancy and monitoring.

Ad insertion overview

RIS Basic Workflow